Prospective investors were looking to create an online hub that leveraged the social media revolution with the Groupon craze and could be scaled nationally for all Universities.
JCM Studio researched the current market, competitors, target demographics and designed and branded a holistic one-stop portal. If you were a student you could find food, bars, clubs and shopping specifically geo-targeted to your location and then customize your own console. It also included Yelp-style reviews, classifieds, and was designed advertiser-ready, featuring a B2B section and pre-made areas for local affiliate ads.
The Investors loved the final approach, the look and feel and continued on with their investment.
Services: Creative Strategy, Creative Direction, Brand Identity, Logo Design, UX, UI, Interactive Design, Website Design, Style Guide Design.