Comcast Spotlight - Live brand style guide

Challenge
Comcast Spotlight tasked us to create a one-stop destination that would be 1. A live brand style guide 2. A CMS for Marketing and Sales collateral and 3. also include a Project Request system for the Creative team. And all in one month!

Solution
Since time was of the essence, we quickly ripped apart the HTML, CSS and JavaScript of WordPress CMS theme and redesigned it to match the Comcast brand. Then working alongside Art Directors and Motion Graphics pros; we leveraged the best branded content and assets (fonts, design templates, Photography, Video, etc.,) into an intuitive online style guide where the national Creative team could glean the latest assets to keep the brand look and feel consistent. Working with engineers we also implemented Enterprise SSO login and a Creative Request form that allowed employees across the enterprise to send creative requests specifically to the appropriate departments (Design, Video, Web, etc.).

The result was a one-stop destination where everyone from Marketing, Sales or Branding could quickly download the assets needed for their specific business goals. The Creative Request Form also streamlined the Creative request pipeline.

Services: Creative Direction, Technical Direction, UX, UI, Responsive design, HTML 5, CSS, JavaScript.