Dubbed by Wired as "The Coolest Movie Theater in the World", Alamo Drafthouse was a then up-and-coming, hip Cinema house that focused on cult classics (plus food and beer!). Based in Texas (they have since gone national), they wanted to sell more tickets and attract new customers.
JCM Studio provided Creative Direction to ClickedIn's in-house agency team of art directors, designers, copywriters and programmers. Along with the Marketing team we came up with integrated direct marketing campaigns that fit each city’s specific brand flavors. For Dallas we went red hot featuring a sketch of the greatest characters in movie history; for San Antonio we went retro on Father’s Day. The omni-channel campaigns included landing pages, responsive emails, retargeted Online Display, social media and a TV commercial. This generated a balanced mix of brand awareness and performance, driving both traffic and sales.
The results greatly exceeded Alamo’s expectations; the first campaign alone had over 2 million impressions with social being our strongest performer and more than 30% of buyers making multiple purchases. JCM Studio went on to work on 4 overall campaigns for Alamo.
Services: Creative Direction, Art Direction, Direct Marketing, Social Media Marketing.